The fourth installment of the Brick and Mortar Webinar Series was a huge success. We spoke with Paige Burns, Founder of Main Paige Media, about how video can fuel small business success. We talked about Paige's story and how she got into marketing for small businesses, and covered a lot of ground in explaining why and how small businesses can use video marketing:

The Statistics: Why should small businesses use video?

• 96% of video marketers say video marketing has increased user understanding of their product or service.

• 89% of people say watching a video has convinced them to buy a product or service.

• 51% of people are more likely to share video with their friends than any other type of content, making video comfortably the most ‘shareable’ type of online content.

  • Source: Wyzowl 2023 Report

3 objectives when using video for small business:

• Build connection, loyalty, & trust

  • Customers are more likely to buy from brands they know and love

  • Take the opportunity to tell your story and set yourself apart

  • Content examples:

    • Brand Story Videos that highlight your mission

    • Behind the Scenes

    • A Day in The Life

    • Customer Testimonials

• Automation

  • Video can empower your business by making processes simpler for you, your staff, and your customers

  • Content examples:

    • Staff Trainings, like "How to use a POS"

    • Client Communications, like "What it's like working with us"

    • Process / How-to, like "Here are 3 ways to use this product"

• Increase conversions

  • Don't create a bunch of video just because someone told you to. Remember your ROI!

  • Use video to fuel your digital advertising strategy

  • Get lurkers to turn into customers

  • Improve your SEO

Budgeting for video

• When to invest in professional work

• How to approach ROI via conversions/sales as well as time saved

• The importance of evergreen content

You can view the replay here.

Summary

To learn more about how Mainvest can help your business raise funds on fair terms, click here.

Head to Main Paige Media to learn more about Paige's work and clientele and schedule a call to start working on your own video strategy.

Paige Burns has always loved telling stories. Her video production experience has included production for broadcast, web, mobile, and more. Today, as the founder and creative director of Main Paige Media LLC, she thrives through working with leaders & business owners in the Greater Boston area to help them bring their own unique stories to life through the power of video.   Paige and her team love working with people who are driven by their mission. Whether that’s by increasing your revenue, saving you time, automating your processes, or building your relationship through brand recognition, Paige wants to ensure your videos give you maximum results.

Video Recap

0:00 | Introductions

1:03 | Intro to Mainvest

3:01 | Intro to Main Paige Media & Paige's Story

6:10 | The statistics: Why should small businesses use video?

9:48 | Laying out 3 objectives when using video for small businesses

10:50 | Objective 1: Building connection, loyalty, and trust

13:46 | Objective 2: Automation

18:53 | Objective 3: Increase conversions

22:40 | Budgeting for video

35:05 | Q&A and wrap-up, thinking strategically about how video can work for your brand