In a world full of information constantly bombarding customers, it’s important to stand out in unique ways that will add value to your customers lives and experiences.
97% of potential customers learn more about a small business via the internet before deciding whether to support them - so it’s important to have a strong presence and brand through online marketing.
We’ve compiled our list of 8 Essential Marketing Tips for Small Businesses below:
1. Identify Your Buyer Persona
Who is your ideal customer? What do they like? What are their pain points? What is their job? Where do they live? What do they worry about?
Creating a buyer persona that tells a story of your ideal customer can help you market directly to them and help them feel more connected to you and your brand.
By learning more about your target customer through creating a buyer persona, you can better figure out what types of things they may be searching for so you can include those terms on your website and in your marketing.
2. Claim Your Free Listings
An important part of growth is making sure you can be found by customers searching for your services and products online. A well-known free listing is Google My Business, which is what generally appears when someone searches for your business or type of products/services on Google in your area. To claim your Google listing, click here.
In addition to Google, there are many other free listing sites available. Here is a full list of free listings you can claim, making it easier for customers to find you and support your business.
3. Post Consistently on Social Media
Posting consistently on social media will not only help market and spread the word about your business, but allows you to get feedback from customers and potential customers about what they do and don’t like about your current offerings, allowing you to tweak and customize to your ideal buyer persona mentioned above.
To learn more about social media marketing, feel free to check out our blog post on it here.
4. Engage with Your Email List
Email marketing is a powerful tool to engage customers and one of the best ways of communicating with your customer base that doesn’t depend on an algorithm (compared to social media). In addition, customers are more likely to purchase via email marketing channels -- allowing you to potentially increase revenues as well.
For our tips on how to grow and engage your email list, check out this blog post.
5. Invest Time in Networking (Online and In Person)
Networking can be done in person or online through virtual events, but it’s important to get out in the community and connect with other business owners and individuals. You don’t need to sell your products/services in a forceful way at these events, it’s more important to get to know other individuals and see how you can add value first and foremost.
For more tips on networking online, feel free to check out this article.
6. Encourage Happy Customers to Share Their Experiences
Social proof is extremely powerful, so powerful that up to 73% of consumers trust business after seeing that it has positive reviews.
We encourage you to ask a customer who has had a good experience to write a review on Yelp, Google, Facebook, or any other free listing site, a testimonial that they share with you via email, or send out a survey after your customer receives their product/service. Share these experiences via social media and on your website to build a stronger brand.
7. Create + Maintain a Great Website
A website is a great way to make a fantastic first impression - it’s also a simple yet cost-effective way to market and share information about your business with potential and existing customers.
We’ve detailed out a few of our top recommendations for building a website at our blog post here.
8. Partner with Local Brands to Maximize Exposure
A great way to build a stronger presence (especially in your local community) is by partnering with other small businesses that aren’t direct competitors (but have a similar buyer persona).
Consider working with other small businesses on a co-branded campaign where you promote each other on social media, via email, or in your blog. You can create a local gift box full of both your products or partner on a service package.
As you partner with other small businesses not only are you supporting local business in your community, but it will also allow their customers and following to learn more about you.
As you further strengthen your marketing and brand through these and beyond, it’s important to remain authentic and add value to your customers wherever you can.